So you’ve got some news to share but you’re dreading it. What are you supposed to do? “Play God” and pass down some kind of judgments on your employees (McGregor, 1957, p. 90)? Fortunately, people actually crave feedback and providing it in the right manner pays dividends (Ashford & Cummings, 1983; Jacoby, Mazursky, Troutman, & Kuss, 1984; Pritchard, Jones, Roth, Stuebing, & Ekeberg, 1988)! You can follow this general guide to structure your conversation and help them make the most of it.